In the past year, as the head enterprise of ceramic teaching services and the builder of the industry ecosystem, in the face of the current situation such as the impact of the epidemic in the early stage and the domestic economic downturn, Baitaohui has always adhered to the customer-centric approach, and has taken another big step on the road of product innovation, technology upgrading and business expansion, and the business growth is good:

Self-developed products are constantly updated, automatic gas kiln, zero temperature difference gas kiln has been offline; Large projects, super projects continue to refresh the history, completed 132 ceramic teaching space projects, 2 million level; Personal business ranks first in the industry; The market territory has been further expanded, and pottery equipment has been exported to the North American market... In the ceramic decoration industry, Baitao will continue to be far ahead!

Annual Transcript:

School client --

● Continue to lead in ceramic teaching services

● Completed 132 ceramic teaching space projects

● The business covers more than 80 cities and counties in 27 provinces and cities

● An increase of 21% compared to 2022

Personal client --

● Pottery equipment category e-commerce business ranks first in the country

● For the first time in China, Chinese brand pottery equipment is exported overseas

● Taobao single store annual sales exceeded 10 million

01. Planning and design

Advocate safe, intelligent and humanized ceramic teaching space;

Favored by professional users!

In 2023, a million large volume,

High standard projects continue to choose Baitaohui.

As of December 30, a total of 132 ceramic teaching space projects have been completed in the school this year. Among them, Jingdezhen Art Vocational University ceramic manufacturing training Workshop is currently the country's largest investment, the largest scale, the highest configuration of ceramic teaching project, and Tao Xichuan belongs to the state-owned Tao Wen Travel Group, its international studio is famous for first-class design and professional.

At the same time, Baitao will continue to dig deep into the needs of users, and the transformation of the pottery Department of Tsinghua Academy of Fine Arts into a training room has entered the planning stage. Longquan and Jingdezhen ceramic tourism projects will also be delivered in the first half of 2024.

Data and results

● Completed delivery of 132 schools

● Total delivery area 32,700 square meters

● 86,400 teaching equipment/set

● 2 projects with an amount of more than 1 million yuan

● 1 project with an amount of more than 5 million yuan

● Business covers more than 80 cities and counties in 27 provinces...

Event of the year

Jingdezhen Art Vocational University ceramic manufacturing workshop

Ceramic manufacturing training workshop is the Ministry of Industry and Information Technology "school-enterprise collaborative employment, entrepreneurship and innovation demonstration practice base", workshop to serve local economic and social development and cultural inheritance and innovation as a guide, set course training, exhibition, modern apprenticeship training, vocational skills training, competition, innovation and innovation, reading and leisure in one. With a perfect ceramic production, experiment, practical training system to enable the cultivation of high-tech personnel.

Baitaohui provides planning, design, equipment selection, operation and maintenance services according to the school's high-skill talent training goal and the concept of "factory-style application-oriented training space". The scientific and efficient ceramic manufacturing process is closely combined with vocational practice education to bring students richer teaching content and more direct immersive experience.

The Sintering Laboratory of Ceramic Art Design Department of Tsinghua Academy of Fine Arts

The firing Laboratory of Ceramic Art Design Department of Tsinghua Academy of Fine Arts is the earliest modern firing training space in China. At that time, electric kilns and gas kilns imported from Japan were adopted. Due to the long-term use and heavy load, the equipment was seriously aging, which could no longer meet the practical needs of teachers and students. In management, circuit, gas path, exhaust, air height and safety assurance to meet the requirements.

▷ Build a platform to promote the standardization of ceramic training rooms

The Belt and Road, industry and other favorable policies to speed up the development of the central and western regions, in line with the original intention of "building a platform for school-enterprise exchange and cooperation, serving the construction of ceramic teaching space", Baitao Association launched a management exchange platform for university ceramic training room, the first sharing meeting was held in Xi 'an, Xi 'an Academy of Fine Arts and many other institutions responded.

In the future, we will continue to promote the exchange of talents and technical cooperation between universities in ceramic producing areas, developed regions and central and western regions, so as to promote the promotion of the management concept of excellent training room, and contribute to the construction of a ceramic training room with more local characteristics and integration of production and education and high-precision specialized development.

02. Select the preferred device

Develop benchmarking worldwide,

Domestic first-class high quality ceramic teaching equipment.

The first in the country,

Chinese independent brand pottery equipment into the North American market.

2023 is the first year of Baitao Association's "three-year span" plan, our goal is to standard the quality of the world, to reach the world-class brand quality level, invest more than 2 million yuan to further improve the product line, 21 new products, covering integrated multi-functional ceramic teaching equipment, automatic gas kiln, zero temperature difference gas kiln, electric kiln and several types of drawing machine, obtained 7 utility model patents.

Data and results --

● R&D investment of more than 2 million yuan

● Developed 21 new products

● Obtained 3 European and American certifications

● 7 new patents were recognized by the state

● The products are exported to 9 countries and regions such as Canada

● Annual output of more than 8700 sets of pottery equipment...

Event of the year

Chinese brands have made zero breakthroughs in exporting to North America

In October last year, the DD03 drawing machine independently developed by Baitaowill successfully passed UL, ETL, CSA and other European and American quality certifications. This is the first time that Chinese pottery equipment has been exported to North America, successfully rewriting the history of China's absence from the international pottery equipment market and achieving a zero breakthrough, which deepened Baitao's determination to go to sea. At the end of December, the structure of the two published Taogu electric kilns was optimized and will soon be exported to the United States, South Korea and other countries.

A major breakthrough has been made in the technology of automatic gas kiln for pottery

This year, four automatic gas kilns of different specifications customized by Jingdezhen Art Vocational University, designed and assembled by Baitao Hui were successfully tested in the ceramic manufacturing training workshop of the school, and were unanimously recognized by many authoritative kiln experts and professors! Mark the ceramic gas kiln automatic program control technology has achieved a major breakthrough, since then, the difficult gas kiln firing has become as simple as the electric kiln, teaching gas kiln into the era of intelligence!

Taogu 05, a popular product, sold nearly 1,000 units

After actual evaluation, the performance is comparable to Naberre, SKUTT, temperature difference as low as 7 ° C, "Tao Valley" series slimming electric kiln after many improvements, soon in the small red book, Douyin and other platforms to save popularity, become a popular ceramic creators of the popular kiln products, sales of nearly 1,000 units.

03. Teacher Training

Advocate multi-disciplinary integration, scientific pottery,

Cultivate innovative and composite ceramic teachers.

To achieve national project cooperation with a number of universities,

Recognized by 1000+ principals nationwide.

Under the background of education reform, it is the consensus of all kinds of schools to introduce ceramic education into the classroom, so that students can understand the law, understand themselves, master skills and build cultural confidence in the process of ceramic making. Based on this broad consensus, Baitao Club is based on the learning concept of "scientific pottery, efficient and innovative", responds to the development path of "creating a new type of teacher team with lifelong learning and innovation ability" and "double-qualified teachers", and strives to train excellent pottery teachers for the school. In addition, we have set up 100 expert think tanks to develop high-quality ceramic teaching courses and continue to empower ceramic education.

Data and results

● More than 780 trainees are trained annually, 70% of which are teachers

● Received more than 1,200 people from all over the country

● The public welfare live broadcast received more than 50,000 viewers

● Held 100 school forum 4 times, participated in more than 470 principals...

Event of the year

The 100 Schools Forum was launched and gained wide recognition

This year, Baitao Association and Golden Sun Education successfully held hands and jointly launched several Baitao Forum. More than 400 city and county education leaders, school principals, and professional teachers participated in the exchange and discussion on how to achieve creative labor education and let pottery art enter schools under the general situation of the integration of the five education and education reform, and offered suggestions for labor education.

▷Multi-form curriculum, enabling teacher training

In order to train creative labor education teachers of pottery, to match the needs of pottery lovers for scientific introduction and sustainable growth; Baitao continues to offer comprehensive basic pottery courses suitable for Xiaobai, professional orientation courses for famous masters to help creators improve, and ceramic teaching teacher training courses to promote teachers' growth. In 2023 alone, Baitao Association has exported nearly 1,000 outstanding students.

▷ Professional research and study tour services are on track

This year, the ceramic art research tour of Baitao Society returned to the right track, we developed a series of youth ceramic research travel courses, with "creative ceramic education" as the theme, so that children can understand the law and know themselves in the process of field investigation, natural science and ceramics.

04. Operation maintenance

Full life cycle operational support and equipment maintenance services

Public welfare inspection has covered more than 10 provinces and cities, covering more than 17,600 kilometers

Baitao Club provides the school with operation support and equipment maintenance services for the whole life cycle, regularly organizes various types of operation activities such as events, forums, seminars, and creation camps, provides the school with professional empowerment, display, and exchange platforms, and files all user-level equipment for regular maintenance and maintenance based on maintenance plans to ensure the safe and comfortable use of the school.

Data and results

● More than 17,600 kilometers of public inspection

● Serving 328 customers in 12 provinces and cities

● Annual maintenance investment of more than 1.2 million yuan

● Co-organized 6 national, travel and provincial competitions

● More than 130 people took the ceramic vocational skills test...

Event of the year

Practice customer-centric: Patrol thousands of miles

To help schools and studios to solve the problem of equipment use, eliminate security risks. In 2023, Baitao will continue to launch the "after-sales public inspection 10,000 miles", which lasted for 7 months, and sent a number of professional engineers to travel nearly 20,000 kilometers, providing door maintenance for more than 320 schools or personal studios in more than 10 provinces. Regardless of brand, no charge, by the user's praise.

▷ Give play to professional advantages: Help the development of the industry

Event activities continue to make efforts to contribute to the selection and training of talents in the industry! In this year, the Pottery Association has undertaken or co-organized the municipal youth pottery competition once, the provincial ceramic professional competition once, the national light industry ceramic professional finals twice, and the national ceramic professional skills Finals twice, which have been highly recognized by the organizers.

▷ Participate in the construction of industry vocational skills evaluation

In order to implement the directive spirit of the Party Central Committee and The State Council on the training of highly skilled talents, combined with the status quo of practitioners, according to the relevant documents of The State Council, to strengthen the construction of highly skilled talents in the ceramic industry, Baitao will be one of the first 34 ceramic industry vocational skill rating bases. Continue to carry out ceramic professional ability evaluation under the leadership of China Light Industry Federation and China Ceramic Industry Association.

Write at the end

Practice deep co-creation with users,

High standards, strict requirements to promote the development of the industry.

Baitao knows that this is a two-way era of brand and users, do a good job of "safer and easier to use, continue to improve the user experience" the premise of the product is - to create with users, to this end, on the one hand, we open the door to let ceramic creators and pottery students into the factory, in the interaction process to understand the user's real needs for products; On the one hand, continuously improve product quality, advocate the standardization of production process materials and materials, in order to lead the common development of the industry and build a healthy and sustainable industrial ecology.

Standing at the starting point of the New Year, with hopes and dreams, Baitaohui people bury themselves into the soil of time like seeds, seek sunshine in the rugged landscape, grind out buds in the wind and frost, do not be lazy in prosperity, do not abandon adversity, walk by the light, draw more bright and bright badges with diligence and professionalism, and educate the future with ceramic art!